Don’t just leave it to the event organizers.
To maximize your return, promote the fact that you are sponsoring the event to your networks. Pull together an email invite, encouraging them to attend and to extend the invitation to their contacts.
Write a blog feature about why you believe it is an important event and therefore sponsored it. Publish that blog on your website and link to it in your newsletter, even email signature, and certainly share it on social media.
Doing this not only increases event reach and attendance, which is mutually beneficial, but – especially on the blogging and social media front – enables you to penetrate your target audience and have direct contact with them before, during and after the event.
You’ve seen those corporate logos on racecars, at events, and even plastered all over athletes – that’s because sponsorship is (and continues to be) an effective way of boosting the visibility of your brand. We’re not telling you to be the next Nike and pour millions (or billions) of dollars into sponsorship, but sponsoring a small community event here and there could do wonders for your business. If you sponsor a charitable event, people will think your business is kind and generous. You’re not being altruistic (giving for free), but at the end of the day, it’s a win-win situation for everybody. Money is going to organizations that need it and you’re getting the exposure you want for your business. Sponsoring the right event or organization can even shape consumers’ attitudes towards your company. Sponsoring a community networking event, environmental, or children’s event gives the impression that you care about these things very much.
Ask yourself what the event you are considering sponsoring says about your company. What perceived attributes of the event do you want for your business? Sponsoring community events can solidify your brand image as someone who cares about the neighborhood.
- Reflect. On the flip side, sponsoring unpopular or controversial businesses and organizations can have the reverse effect on your company. Does the event have any legal problems? The last thing you want to do is associate your business with controversy. Do your research and make sure the event is popular in the community.
- Corporate philosophy. When deciding what events to sponsor, keep in mind your company’s corporate philosophy. Look for events or organizations that can strongly relate to your philosophy. If your philosophy has a strong focus on motivating the community, find events that share that sentiment. It will send a stronger, more consistent image to the public and the media.
- Cultivate credibility. This is one of few opportunities brands have to build trust and establish rapport with customers and prospects, even change the way their brand is perceived. For maximum impact, associate your brand with another established and well-respected brand hosting an event that aligns with and signals the values of your organization.
- Build brand awareness. Obviously sponsors should receive brand recognition at the event itself, but don’t forget that the majority of brand exposure happens beforehand – as the event is being marketed. Get more bang for your buck by taking advantage of long lead marketing by securing your sponsorship early on.
- Increase your reach. When you sponsor an event, you reach more people than just those who attend. Events are generally promoted across a mix of communications channels (email, direct, digital, social media and content marketing, even public relations) each with a slightly (or vastly) different audience. This means your brand is too.
- Engage with your audience. Unlike traditional methods of advertising, which are relatively one sided, sponsorship gives you some face time with your audience; the ability to have a two-way conversation. This presents an opportunity to humanize your brand while networking with customers and prospects.
- Generate leads. Attending an event is important but being the event sponsor really focuses a spotlight on you and your businesses, making it easier for opportunities to find you. Standing out from the crowd in such a prestigious manner has the habit of attracting new sales and also new partnership opportunities.
The Network has one of the most unique forms of marketing when it comes to branding your business. We have experts in the field directing video production which is showcased on our social media year round. You cannot beat that. Our pricing is INCREDIBLE and will increase, so time is of the essence.
Video marketing is changing the game of business, and we picked up on that. It allows professionals attending the event to see your brand and meet you as well as capture our social media following. These aren’t just any videos either. We customize the videos to make you stand out. You want voice overs, we have that covered. You want to explain exactly what your company does? You’ve got it! Email Networkinyourcity@gmail.com to get started. This is one step closer to a brighter and more visual experience with branding your business.
Today is a fast-paced business world, and everyone seems to be talking about what? That’s right….MARKETING AND BRANDING.
Due to so many tools available on the market now, it would be hard for even the most experienced marketer to make sense of everything amid all the noise.
One solution to better understanding what works and what doesn’t is to seek out people who are considered to be ‘marketing influencers.’
These same people are usually entrepreneurial, but that doesn’t mean their goal is to sell a particular product or service to an audience: their aim is to be a ‘thought leader’, to educate and promote new ways of thinking. These experts regularly contribute to how marketing is tackled today. They have a following, are up on current trends in the marketplace, and have a knack for creativity in business.
Criteria used to determine today’s influential leaders include content creation, social media engagement.
Trending: With that said, check out Klout, one of the leading social media tools for measuring online social influence.
To boost your business to the next level contact Marissa Lipton at Networkinyourcity@gmail.com to book your conference call today.
1. Time doesn’t fill me. I fill time.
Deadlines and time frames establish parameters, but typically not in a good way. The average person who is given two weeks to complete a task will instinctively adjust his effort so it actually takes two weeks.
Forget deadlines, at least as a way to manage your activity. Tasks should only take as long as they need to take. Do everything as quickly and effectively as you can. Then use your “free” time to get other things done just as quickly and effectively.
Average people allow time to impose its will on them; remarkable people impose their will on their time.
2. The people around me are the people I chose.
Some of your employees drive you nuts. Some of your customers are obnoxious. Some of your friends are selfish, all-about-me jerks.
You chose them. If the people around you make you unhappy it’s not their fault. It’s your fault. They’re in your professional or personal life because you drew them to you–and you let them remain.
Think about the type of people you want to work with. Think about the types of customers you would enjoy serving. Think about the friends you want to have.
Then change what you do so you can start attracting those people. Hardworking people want to work with hardworking people. Kind people like to associate with kind people. Remarkable people want to work for remarkable bosses.
Successful people are naturally drawn to successful people.
3. I have never paid my dues.
Dues aren’t paid, past tense. Dues get paid, each and every day. The only real measure of your value is the tangible contribution you make on a daily basis.
No matter what you’ve done or accomplished in the past, you’re never too good to roll up your sleeves, get dirty, and do the grunt work. No job is ever too menial, no task ever too unskilled or boring.
Remarkably successful people never feel entitled–except to the fruits of their labor.
4. Experience is irrelevant. Accomplishments are everything.
You have “10 years in the Web design business.” Whoopee. I don’t care how long you’ve been doing what you do. Years of service indicate nothing; you could be the worst 10-year programmer in the world.
I care about what you’ve done: how many sites you’ve created, how many back-end systems you’ve installed, how many customer-specific applications you’ve developed (and what kind)… all that matters is what you’ve done.
Successful people don’t need to describe themselves with hyperbolic adjectives like passionate, innovative, driven, etc. They can just describe, hopefully in a humble way, what they’ve done.
5. Failure is something I accomplish; it doesn’t just happen to me.
Ask people why they have been successful. Their answers will be filled with personal pronouns: I, me, and the sometimes too occasional we.
Ask them why they failed. Most will revert to childhood and instinctively distance themselves, like the kid who says, “My toy got broken…” instead of, “I broke my toy.”
They’ll say the economy tanked. They’ll say the market wasn’t ready. They’ll say their suppliers couldn’t keep up.
They’ll say it was someone or something else.
And by distancing themselves, they don’t learn from their failures.
Occasionally something completely outside your control will cause you to fail. Most of the time, though, it’s you. And that’s okay. Every successful person has failed. Numerous times. Most of them have failed a lot more often than you. That’s why they’re successful now.
Embrace every failure: Own it, learn from it, and take full responsibility for making sure that next time, things will turn out differently.
6. Volunteers always win.
Whenever you raise your hand you wind up being asked to do more.
That’s great. Doing more is an opportunity: to learn, to impress, to gain skills, to build new relationships–to do something more than you would otherwise been able to do.
Success is based on action. The more you volunteer, the more you get to act. Successful people step forward to create opportunities.
Remarkably successful people sprint forward.
7. As long as I’m paid well, it’s all good.
Specialization is good. Focus is good. Finding a niche is good.
Generating revenue is great.
Anything a customer will pay you a reasonable price to do–as long as it isn’t unethical, immoral, or illegal–is something you should do. Your customers want you to deliver outside your normal territory? If they’ll pay you for it, fine. They want you to add services you don’t normally include? If they’ll pay you for it, fine. The customer wants you to perform some relatively manual labor and you’re a high-tech shop? Shut up, roll ’em up, do the work, and get paid.
Only do what you want to do and you might build an okay business. Be willing to do what customers want you to do and you can build a successful business.
Be willing to do even more and you can build a remarkable business.
And speaking of customers…
8. People who pay me always have the right to tell me what to do.
Get over your cocky, pretentious, I-must-be-free-to-express-my-individuality self. Be that way on your own time.
The people who pay you, whether customers or employers, earn the right to dictate what you do and how you do it–sometimes down to the last detail.
Instead of complaining, work to align what you like to do with what the people who pay you want you to do.
Then you turn issues like control and micro-management into non-issues.
9. The extra mile is a vast, unpopulated wasteland.
Everyone says they go the extra mile. Almost no one actually does. Most people who go there think, “Wait… no one else is here… why am I doing this?” and leave, never to return.
That’s why the extra mile is such a lonely place.
That’s also why the extra mile is a place filled with opportunities.
Be early. Stay late. Make the extra phone call. Send the extra email. Do the extra research. Help a customer unload or unpack a shipment. Don’t wait to be asked; offer. Don’t just tell employees what to do–show them what to do and work beside them.
Every time you do something, think of one extra thing you can do–especially if other people aren’t doing that one thing. Sure it’s hard.
But that’s what will make you different.
And over time, that’s what will make you incredibly successful.