How to Maximize Your Return

Don’t just leave it to the event organizers.

To maximize your return, promote the fact that you are sponsoring the event to your networks. Pull together an email invite, encouraging them to attend and to extend the invitation to their contacts.

Write a blog feature about why you believe it is an important event and therefore sponsored it. Publish that blog on your website and link to it in your newsletter, even email signature, and certainly share it on social media.

Doing this not only increases event reach and attendance, which is mutually beneficial, but – especially on the blogging and social media front – enables you to penetrate your target audience and have direct contact with them before, during and after the event.

The Network: Why should I sponsor an event?


You’ve seen those corporate logos on racecars, at events, and even plastered all over athletes – that’s because sponsorship is (and continues to be) an effective way of boosting the visibility of your brand. We’re not telling you to be the next Nike and pour millions (or billions) of dollars into sponsorship, but sponsoring a small community event here and there could do wonders for your business. If you sponsor a charitable event, people will think your business is kind and generous. You’re not being altruistic (giving for free), but at the end of the day, it’s a win-win situation for everybody. Money is going to organizations that need it and you’re getting the exposure you want for your business. Sponsoring the right event or organization can even shape consumers’ attitudes towards your company. Sponsoring a community networking event, environmental, or children’s event gives the impression that you care about these things very much.

Ask yourself what the event you are considering sponsoring says about your company. What perceived attributes of the event do you want for your business? Sponsoring community events can solidify your brand image as someone who cares about the neighborhood.

  1. Reflect. On the flip side, sponsoring unpopular or controversial businesses and organizations can have the reverse effect on your company. Does the event have any legal problems? The last thing you want to do is associate your business with controversy. Do your research and make sure the event is popular in the community.
  2. Corporate philosophy. When deciding what events to sponsor, keep in mind your company’s corporate philosophy. Look for events or organizations that can strongly relate to your philosophy. If your philosophy has a strong focus on motivating the community, find events that share that sentiment. It will send a stronger, more consistent image to the public and the media.
  3. Cultivate credibility. This is one of few opportunities brands have to build trust and establish rapport with customers and prospects, even change the way their brand is perceived. For maximum impact, associate your brand with another established and well-respected brand hosting an event that aligns with and signals the values of your organization.
  4. Build brand awareness. Obviously sponsors should receive brand recognition at the event itself, but don’t forget that the majority of brand exposure happens beforehand – as the event is being marketed. Get more bang for your buck by taking advantage of long lead marketing by securing your sponsorship early on.
  5. Increase your reach. When you sponsor an event, you reach more people than just those who attend. Events are generally promoted across a mix of communications channels (email, direct, digital, social media and content marketing, even public relations) each with a slightly (or vastly) different audience. This means your brand is too.
  6. Engage with your audience. Unlike traditional methods of advertising, which are relatively one sided, sponsorship gives you some face time with your audience; the ability to have a two-way conversation.  This presents an opportunity to humanize your brand while networking with customers and prospects.
  7. Generate leads. Attending an event is important but being the event sponsor really focuses a spotlight on you and your businesses, making it easier for opportunities to find you. Standing out from the crowd in such a prestigious manner has the habit of attracting new sales and also new partnership opportunities.

The Network has one of the most unique forms of marketing when it comes to branding your business. We have experts in the field directing video production which is showcased on our social media year round. You cannot beat that. Our pricing is INCREDIBLE and will increase, so time is of the essence.

Video marketing is changing the game of business, and we picked up on that. It allows professionals attending the event to see your brand and meet you as well as capture our social media following. These aren’t just any videos either. We customize the videos to make you stand out. You want voice overs, we have that covered. You want to explain exactly what your company does? You’ve got it! Email to get started. This is one step closer to a brighter and more visual experience with branding your business.

Marketing in the digital age continues to evolve almost on a daily basis

consultantToday is a fast-paced business world, and everyone seems to be talking about what? That’s right….MARKETING AND BRANDING.

Due to so many tools available on the market now, it would be hard for even the most experienced marketer to make sense of everything amid all the noise.

One solution to better understanding what works and what doesn’t is to seek out people who are considered to be ‘marketing influencers.’

These same people are usually entrepreneurial, but that doesn’t mean their goal is to sell a particular product or service to an audience: their aim is to be a ‘thought leader’, to educate and promote new ways of thinking. These experts regularly contribute to how marketing is tackled today. They have a following, are up on current trends in the marketplace, and have a knack for creativity in business.

Criteria used to determine today’s influential leaders include content creation, social media engagement.

Trending: With that said, check out Klout, one of the leading social media tools for measuring online social influence.

To boost your business to the next level contact Marissa Lipton at to book your conference call today.


why instagram matters


Is your business on Instagram? For many businesses the obvious answer is yes. But many others still hesitate – afraid of one more platform to work on and more importantly, learn.
Don’t be overwhelmed. I want you to take a second to step back and think for a moment. If you’re in the product or service industry, own a storefront, or have knowledge, advice or offers to share with your customers, it’s probably worth it. THIS IS A FREE PLATFORM TO OBTAIN BUSINESS! If you are a business owner, do you do any of the above? You might ask yourself how you are actually  in business.
Here’s why you are missing out if your business is not on Instagram. Thanks to the proliferation of hashtags, you’re probably already on Instagram, in one fashion or another. Ask any guy in his mid 30s to early 40s…even he has heard of hashtags.
Okay still not convinced?
You snooze, you lose. Failing to monitor your market on Instagram is a little like being asleep at the wheel.
Okay riddle me this. Trends break on Instagram. By the time they hit the rest of the internet, someone else has already turned a profit. If you are on Instagram, and search your business category regularly, you will quickly become familiar with the hashtags of your trade. These hashtags can give you important insight into customer preference, new and exciting ideas and what your competition is doing wrong… and right. Instagram informs and inspires – but only if you’re making the effort to stay in the loop. Did I mention looking at what your competition is doing? Free information at anytime. SHOP your competition, and know what they are doing and what they AREN’T doing.
If a brand doesn’t have an Instagram account, do they really exist?
Customers are looking for you on Instagram. For social media natives, an Instagram account is a stamp of authority and authenticity. These connected customers will often search for an Instagram profile *before* searching for a website. The assumption is that a website is a static PR/Advertising fabrication, as authentic as a classified ad. Instagram shows and tells more, and more is what today’s consumers expect. If you’re not there, you might not be perceived as trustworthy.
Which one would you trust?
By showing fresh content regularly, and a human element, Instagram builds engagement, and trust. It gives a face and a voice of authority to a business and lets us know what’s going on over there in real time. Think about it… would you rather hire a hairstylist that showcases before and after photos with all her clients along with hair styling tips and advice, and who answers questions and comments each evening, OR a static url that shows a phone number and an outdated photo of a strip mall? I rest my case.
Today’s consumer wants to eat at the restaurant whose chef posts photos of new menu selections. They want to stay at the resort that has invited the guests to help design the honeymoon suite. Did you know there is also a feature called “turn on post notifications” that will send you a notification when someone your following posts something new? Now there is no excuse to miss what is happening or what cute new romper arrived at TOPSHOP.
If you aren’t on Instagram, you are missing one of the best, easiest, social media opportunities to build community. First comes engagement, then comes trust and then community. Community is one of the best ways to market and grow your business. No matter what service you offer or thing you buy or sell, you are an expert at something and your customers have something to learn from you, and you from them. Instagram provides a power medium for you and your community to connect and grow, and your sales and growth opportunities to flourish.
So get out there and introduce yourself! The world is waiting.

As The Founder…

the network in tampa

As the founder of The Network, I have built my career around my passion for helping other businesses grow and thrive not only with human contact but in the digital world. I work with clients to develop uniquely customized and highly-effective marketing strategies.”
Entrepreneurs, especially new entrepreneurs, are constantly pushed to succeed. While success can be defined in many ways, entrepreneurs with young businesses don’t have either time or money to waste. Because of this, the feeling of needing to succeed at any cost, can be a huge stress to carry. Although I founded my business over a year and a half ago, the business pressures young entrepreneurs feel are still fresh in my mind. During the first few months I was often kept up at night by the question, “Did I make the right decision?” Giving up the security of a 9-5 job for a dream of starting my own business was rattling. After that stage passed, it was all about, “Will this thing keep going?” And then, “Will the first year end in the positive?”
When you’re first starting out, you don’t have the luxuries that long-time established companies have. Every decision and move you make can either propel you forward or drag you backward. With so much at stake, it’s no wonder entrepreneurs lose so much sleep. I can trace this stress back to three main issues: generating sales, differentiation and having the right talent. Knowing about these scenarios and how to handle them can help you lighten the burden of stress and allow you to move forward more confidently with your business.
 Being unable to rely on a steady flow of cash and growing client base or revenue is at the top of any young business owner’s mind. For entrepreneurs, it’s crucial to boost the bottom line and figure out the right recipe for consistent sales and growth.
 But what does that sales strategy need to be? A marketing strategy? A perfected target and outreach strategy? There’s no one answer; a sales strategy is complex. I’ve learned that the key is just to have a strategy. As a brand new business owner, much of what you’ll do is trial and error. I know this was true for me. Having a direction to work toward was key for our company’s growth. A well-defined strategy, regardless of how sophisticated or simplistic it might be, will yield more results than having no strategy at all. And don’t worry, you can always refine and rework your strategy along the way.
 As “the new kid on the block,” it might be very exciting to start diving in and finding your spot among competitors. Differentiation is a critical component to your sales puzzle and overall company strategy, especially in today’s hyper-connected, buyer-driven world. However, it’s never a black or white scenario: when talking to prospects, it’s important to stand out from your competitors and truly find a niche or void your company fills or does better than anyone else can. While this is no easy task, I’ve learned that a starting point is to know exactly what you are not. Early on, you’ll probably struggle to differentiate yourself. Your first instinct is to make yourself sound just like your competitors. DON’T. We wanted to be like “the big guys” too, but we stuck to what we were good at, and that was creating value at our events. That’s when we decided to list and define what we were not going to be. This exercise helped us find important differentiators that we still live by today, and it has helped solidify our value proposition, marketing, sales strategy and much more. Understanding who you are NOT will guide you into maturing your business’ true differentiating factors. 
 No matter how you look at it, every young business owner and entrepreneur will always be concerned about new business, differentiation and finding the right talent to lead the business. While knowing this may not make you sleep easier at night, acknowledging it can help you plan for it and breathe more easily as your company grows.

Success is all Mentality. Change your Approach.

1. Time doesn’t fill me. I fill time.
Deadlines and time frames establish parameters, but typically not in a good way. The average person who is given two weeks to complete a task will instinctively adjust his effort so it actually takes two weeks.
Forget deadlines, at least as a way to manage your activity. Tasks should only take as long as they need to take. Do everything as quickly and effectively as you can. Then use your “free” time to get other things done just as quickly and effectively.
Average people allow time to impose its will on them; remarkable people impose their will on their time.
2. The people around me are the people I chose.
Some of your employees drive you nuts. Some of your customers are obnoxious. Some of your friends are selfish, all-about-me jerks.
You chose them. If the people around you make you unhappy it’s not their fault. It’s your fault. They’re in your professional or personal life because you drew them to you–and you let them remain.
Think about the type of people you want to work with. Think about the types of customers you would enjoy serving. Think about the friends you want to have.
Then change what you do so you can start attracting those people. Hardworking people want to work with hardworking people. Kind people like to associate with kind people. Remarkable people want to work for remarkable bosses.
Successful people are naturally drawn to successful people.
3. I have never paid my dues.
Dues aren’t paid, past tense. Dues get paid, each and every day. The only real measure of your value is the tangible contribution you make on a daily basis.
No matter what you’ve done or accomplished in the past, you’re never too good to roll up your sleeves, get dirty, and do the grunt work.  No job is ever too menial, no task ever too unskilled or boring.
Remarkably successful people never feel entitled–except to the fruits of their labor.
4. Experience is irrelevant. Accomplishments are everything.
You have “10 years in the Web design business.” Whoopee. I don’t care how long you’ve been doing what you do. Years of service indicate nothing; you could be the worst 10-year programmer in the world.
I care about what you’ve done: how many sites you’ve created, how many back-end systems you’ve installed, how many customer-specific applications you’ve developed (and what kind)… all that matters is what you’ve done.
Successful people don’t need to describe themselves with hyperbolic adjectives like passionate, innovative, driven, etc. They can just describe, hopefully in a humble way, what they’ve done.
5. Failure is something I accomplish; it doesn’t just happen to me.
Ask people why they have been successful. Their answers will be filled with personal pronouns: I, me, and the sometimes too occasional we.
Ask them why they failed. Most will revert to childhood and instinctively distance themselves, like the kid who says, “My toy got broken…” instead of, “I broke my toy.”
They’ll say the economy tanked. They’ll say the market wasn’t ready. They’ll say their suppliers couldn’t keep up.
They’ll say it was someone or something else.
And by distancing themselves, they don’t learn from their failures.
Occasionally something completely outside your control will cause you to fail. Most of the time, though, it’s you. And that’s okay. Every successful person has failed. Numerous times. Most of them have failed a lot more often than you. That’s why they’re successful now.
Embrace every failure: Own it, learn from it, and take full responsibility for making sure that next time, things will turn out differently.
6. Volunteers always win.
Whenever you raise your hand you wind up being asked to do more.
That’s great. Doing more is an opportunity: to learn, to impress, to gain skills, to build new relationships–to do something more than you would otherwise been able to do.
Success is based on action. The more you volunteer, the more you get to act. Successful people step forward to create opportunities.
Remarkably successful people sprint forward.
7. As long as I’m paid well, it’s all good.
Specialization is good. Focus is good. Finding a niche is good.
Generating revenue is great.
Anything a customer will pay you a reasonable price to do–as long as it isn’t unethical, immoral, or illegal–is something you should do. Your customers want you to deliver outside your normal territory? If they’ll pay you for it, fine. They want you to add services you don’t normally include? If they’ll pay you for it, fine. The customer wants you to perform some relatively manual labor and you’re a high-tech shop? Shut up, roll ’em up, do the work, and get paid.
Only do what you want to do and you might build an okay business. Be willing to do what customers want you to do and you can build a successful business.
Be willing to do even more and you can build a remarkable business.
And speaking of customers…
8. People who pay me always have the right to tell me what to do.
Get over your cocky, pretentious, I-must-be-free-to-express-my-individuality self. Be that way on your own time.
The people who pay you, whether customers or employers, earn the right to dictate what you do and how you do it–sometimes down to the last detail.
Instead of complaining, work to align what you like to do with what the people who pay you want you to do.
Then you turn issues like control and micro-management into non-issues.
9. The extra mile is a vast, unpopulated wasteland.
Everyone says they go the extra mile. Almost no one actually does. Most people who go there think, “Wait… no one else is here… why am I doing this?” and leave, never to return.
That’s why the extra mile is such a lonely place.
That’s also why the extra mile is a place filled with opportunities.
Be early. Stay late. Make the extra phone call. Send the extra email. Do the extra research. Help a customer unload or unpack a shipment. Don’t wait to be asked; offer. Don’t just tell employees what to do–show them what to do and work beside them.
Every time you do something, think of one extra thing you can do–especially if other people aren’t doing that one thing. Sure it’s hard.
But that’s what will make you different.
And over time, that’s what will make you incredibly successful.

“When you repeat a mistake it is not a mistake anymore: it is a decision.” – Paulo Coelho

“When you repeat a mistake it is not a mistake anymore: it is a decision.” – Paulo Coelho
talking girl
Some mistakes are so tempting that we all make them at one point or another. Smart people learn from these mistakes and never make them twice.
No one is perfect right? Smart, successful people are by no means immune to making mistakes; they simply have the tools in place to learn from their errors. In other words, they recognize the roots of their mix-ups quickly and never make the same mistake twice. These folks are also okay with admitting that there were mistakes made.
The best entrepreneurs are good at evaluating his/her behavior and finding out the issue on his/her own. In life, the people that care about us are the only ones that will tell us when we make these mistakes. Remember, these are the people that care about us and want to stop an issue from happening.
We are quick to judge; it is human nature. Keep in mind it is very hard for some individuals to come forward and be honest to someone directly (especially someone close to you). When someone comes to you in confidence and tells you you are doing something wrong, just be aware, make the change, and most importantly thank that person for telling you the truth.
Now on the other hand, the results of naivety and a lack of due diligence can be catastrophic. Smart people ask serious questions before getting involved because they realize that no one, themselves included, are as good as they look. Some people are so charismatic and so confident that it can be tempting to follow anything they say. They speak endlessly of how successful their businesses are, how well liked they are, who they know, and how many opportunities they can offer you. Albert Einstein said “that insanity is doing the same thing and expecting a different result.” Sometimes listening to the wrong people can get you off on the wrong foot, so be careful. Usually longer relationships are conversations to go by.
Another thing to keep in mind is that some people don’t know your financial limitations or budget. You can’t experience financial freedom until you operate under the constraint of a budget. Sticking to a budget, personally and professionally, forces us to make thoughtful choices about what we want and need. Smart people only have to face that insurmountable pile of bills once before getting their act together, starting with a thorough reckoning as to where their money is going. They realize that once you understand how much you’re spending and what you’re spending it on, the right choices become clear.
Try not to lose sight of the big picture. It’s so easy to become head-down busy, working so hard on what’s right in front of you that you lose sight of the big picture. But smart people learn how to keep this in check by weighing their daily priorities against a carefully calculated goal. It’s not that they don’t care about small-scale work, they just have the discipline and perspective to adjust their course as necessary. Life is all about the big picture, and when you lose sight of it, everything suffers.